Clients who are currently using the “converted clicks
But Google recently announced one more major change – AdWords has outgrown the “converted click” metric it’s been using for the past 15 years and advertisers will not be able to measure converted clicks after September. Advertisers will have to use the more sophisticated, albeit sometimes more confusing “conversions” metric moving forward.counting conversions in adwordsGoogle justified this change in the important optimization metric by explaining that when converted clicks were introduced in 2001, it was the most rudimentary way to measure if a user had taken any meaningful action after clicking on an ad.As advertisers and Google became more mature and sophisticated with their conversion tracking, the Greece WhatsApp Number Data converted clicks metric became increasingly irrelevant and its limitations more noticeable.So, Google introduced the “conversions” metric to remedy these problems. For instance, if an advertiser was tracking multiple goals, converted clicks couldn’t track which goal a user completed, whereas conversions could. Additionally, the converted clicks metric couldn’t be used to track cross-device and cross-browser conversions or be used in more sophisticated attribution funnels.
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The Timeline: What’s changing and when?As of Tuesday, September 6, Google will begin to automatically include cross-device conversions in the “conversions” metric. Clients will likely notice an uptick in the number of reported conversions following this change, particularly clients who have a strong mobile PPC strategy.Later, on Wednesday, September 21, Google will officially retire the “converted clicks” metric in all accounts. ” metric for bidding and reporting purposes will automatically be migrated to the new conversion metric.
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