The web as a result of how they keep

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This will help your website stay relevant and increase traffic through a better user experience. Video Transcription Hello, fans. Welcome to another edition of Friday. This week I want to talk philosophically about some of the things that are happening on  up with web spam and how they deal with web spam. Algorithms are constantly evolving. As you may have seen, this has been an extremely active year for the spam team, with a particular focus on high-volume link content related to, and now exact match domain updates. We saw some.

It looks like there are other updates related to links that aren't specific to Penguin, but appear to moible number data penalize certain types of links. Article marketing, article directories took a hit. Earlier this year, some directories such as general web directories, paid submission directories, and friendly directories took a hit. And, because of this, I really feel like what Google is trying to say is, stop link building and start link earning. Literally, I feel like the message that comes from is, if this is a link, you as a human go into the network and get that link and try to build or get the link the traditional way.



Way to build the link, then we don't want you to have that link, or more likely, we don't want to count that link, and if that's all you do, we might actually pass it through an algorithmic filter like Penguin punish you. So I think it's a reward, a rebirth of how to earn links online. Remember, in the early days of the web, around the mid-to-late 1980s, before search engines got huge and link building became a big part of it, so you could think like, this will.