Here’s a breakdown of each

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Seeing how your competitors present themselves can help you understand what the standards might be in your industry and how you can set yourself apart. Try these competitive analysis templates to guide your research. basic competitive analysis template example screenshot from wordstream . Set your unique brand voice and tone guidelines As I mentioned earlier, your brand messaging framework is, essentially, a set of guidelines to help shape your marketing communications. With that is going to come some rule setting.

You’ll want a set of standards in place to make it easy for your team to follow your brand guidelines. This includes wedding photo editing service  any notes or examples of your ideal tone and voice depending on what works best with your audience. You may also want to refer to your brand kit for any grammar, font, or creative preferences that could impact how your brand messaging comes across. . Identify core terms, keywords, and CTAs To easily maintain your brand messaging throughout your marketing journey, try sticking to a short list of buzzwords, keywords, or calls to action that your team can keep coming back to.



This helps to ensure your brand messaging stays consistent over time since you’ll continuously use the same core terms that reinforce your business’s purpose. Plus, ideally, your brand messaging is also aligned with your SEO strategy, so that your brand messaging across your online assets can help you rank for top keywords.  Use our Free Keyword Tool to find out which terms you need to include in your brand messaging! . Try following the C’s You may have already heard of the c’s for brand messaging, but let’s take a deeper dive into what these “c’s” actually mean when constructing your brand messaging framework.