Here’s how to create successful Facebook ads for mobile ads using each

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Once you create these and other custom audiences, if you have at least 100 people in a custom audience, you can create a lookalike audience.A lookalike audience is an audience that is similar to another audience. With these, Facebook will take an audience you’ve already created and then will generate a new audience of people for you to target based on similar interests and behaviors. For example, if you take your in-app purchase custom audience and create a lookalike, Facebook will provide a new audience for you to target for your app install campaigns.


These work very well, and we highly recommend Thailand WhatsApp Number testing them out. To create a lookalike audience, select a custom audience you’ve set up then click the drop down as pictured below and select “Create Lookalike.”select "create a lookalike" screenNext, a new window will appear where you will need to select the audience location and audience size. As you get started, we recommend the automatic prompt for 1% lookalike, as this audience will be closely related to your original custom audience.






The larger the percentage, the broader the lookalike targeting will be. Start with 1% and over time, if you are looking for new, broader audiences to reach, expand that percentage reach and see how it works for you.setting up a lookalike audience screenCreate killer Facebook ads for mobile appsWith your campaign and ad set levels set up, let’s move on to the ad level. With app ads, you have similar ad features as other ad formats, such as text above your creative, headline, and call to action button. Rather than a website URL landing page, you’ll also have the option of adding a deep link.