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You touched on a topic that I actually wanted to highlight. Because I have the impression that it is still something not fully understood by people dealing with paid advertising. This means that exclusion is also about making sure that we do not reach the same recipients with several campaigns conducted simultaneously. Because we can have let's say the cart recovery remarketing campaign you mentioned or even some other campaign. And in addition a campaign set in the context of  on interests that are interpreted by the


general population of advertisers as new users the so-called Asia Mobile Number List cold traffic. But I think what you're trying to say is that's not the case at all. This means that these groups also include unless you take care of it users who have already visited your site. What it comes from? JK: Let's stick to the example of a clothes store here. If our target group the goal of our advertising are people who are interested in dresses and we only target this group then they will be people who are interested in dresses and have been to our store but also those who have not been to our store.





These are simply all users who fall into this interest group. This is how Facebook classified them. However if we catch a group of people interested in dresses and exclude people who have visited our site we know that we are only reaching those people who may not have heard about our brand but who have not recently been to our site. us on the store. And they could even forget about us. AJ: I'm glad you're saying this because I think - to repeat myself - that this is still a wildly underrated aspect of building a real marketing funnel on Facebook. I've noticed that many people often think of a funnel as campaigns that run sequentially.