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Copywritering... you are writing... And write... Produce to perfect the texts describing products and services... You are ready to build over the texts selling the texts... You write to people, not forgetting about search engine optimization. Inserting the soul in the texts.
But at the same time, always doubt how effective your content is for users. True, it can be difficult to understand this yourself, more often it is visible only by the fact. But the word is not a speech: unsatisfactory results of texts can only be taken into account when preparing the following. Let’s take a look at a few typical copyright errors that can lead to lower sales, and tell you how to fix them.
1. Concentration only on the product
... it's bad. And, by the way, this shopify website design mistake is very easy to make, even if you are the most experienced copywriter, text gurus and master of writing. As a business owner and seller, of course, want to talk about the amazing characteristics and features of your offer. Is it interesting for buyers? It's right. Therefore, every time you make a description of the part, add to it a prefix containing what benefit the buyer carries this characteristic of the product. A new 40-inch screen? Fine, just add something to it: for better display of the smallest particles. A 13 megapixels camera? Excellent, so it is for high-quality professional photos! Oh, what's like that.
Characteristics are a fact about the product, and the benefit is what your product can offer to the buyer. This is what is interesting to consumers. Before writing texts for product pages, for each of them, make a list of characteristics and benefits. Pay special attention to the benefits that increase pleasure and relieve problems and stress.
2. A lot of useless words
They don't need them! Any text can be reduced by 30%. Once effective expressions “world class”, “market leader”, “innovative” today are used so often that they have lost their influence. These words take place, but do not carry any semantic load.
When writing the text, each time ask the question: “What does this word mean and this sentence? “" If you find it difficult to answer, shorter or change the phrase until it makes clear sense. Add more specifics. By the way, 1 small lifehack: write numerals, the look when reading the text on them is delayed )
3. Excessive number of the adose
When describing the product, many copywriters are forgotten. The abductives help to describe what the product looks like, what it does and what feelings it causes buyers. But, if there are too many, your text will be difficult to read.
When there are a lot of adjectives and adverends, visitors read the text slower and get lost. Try to follow the following simple rules
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發表於 2024-11-10 14:24:58