What you need to know about SMS marketing in e-commerce

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One of the marketing tools that can be used in e-commerce is SMS. Since SMS sending is older than e-mail and other social media marketing tools, its awareness and usability are higher. Although e-mail and social media, which are among the modern marketing techniques used today , have closed this awareness gap, SMS is an important tool for companies when considered in terms of user habits.

When preparing your real-time marketing strategy in e-commerce , you can include SMS marketing in this plan. While you can use SMS marketing in different ways, there are also details you need to know and pay attention to regarding the use of SMS marketing. In this guide, we will first cover the topics you need to know. In tomorrow's guide, we will share some information on how you can use SMS marketing.

Details you need to know about SMS marketing
You must obtain users' consent
With the regulation that came in the past years, companies now need to Phone Number List get approval from users in order to send SMS for advertising purposes. If this approval is not received, users can complain about the companies for sending these SMSs.

For this reason, you must obtain these permissions. In addition, you can give users a message in your first informative SMS that they can unsubscribe and give them an option.

Pay attention to your posting times
The time of day when SMSs are sent is also important. Sending too early in the morning or late in the evening will disturb users. For this reason, you should choose your SMS sending times carefully. Generally speaking, the ideal time for SMS sending is between 10 am and 8 pm.

       

Don't post too often
As in other types of marketing, sending too often in SMS marketing will bother users. In cases where you can offer them something new, it would be good to send these messages and to do it in a certain order so as not to overwhelm them. In cases where you cannot create much content, you can adjust this sending frequency to once a week. Sending SMS messages every day is somewhat problematic; because since you are reaching them directly from their phones, this situation can become annoying. It will be enough to remind yourself from time to time and offer them something new.

Shorten links in your SMS
When using link redirects in your SMS, it is also important to shorten these links. Long links can cause confusion. Using shortening services will be useful in this regard, as well as tracking link clicks. In this way, you can also see how many people clicked on the links in your SMS.

Redirect to mobile-friendly landing pages
Since users will read these SMS from their mobile devices, they will be directed to mobile websites when they click on the links in the content. For this reason, it is very important that the landing pages you direct are mobile compatible. You need to have mobile compatible landing pages both in terms of user experience and to increase your conversions.

Be careful not to overlap with your other marketing channels
For example, after sending a post to a user that makes product recommendations via email marketing, do not send the same content to that user via SMS. This will cause you to invade the user’s private space too much and will make you look like you are trying to force them to make a purchase. For this reason, all your marketing efforts should be in a certain order, not overlapping with each other and not annoying the users.

Give them a special deal
It is very important to go to them with a special offer, especially in product promotions, campaigns or opportunity announcements. Offering an ordinary and unattractive offer will cause the conversions you will receive from SMS activities to decrease.

Be careful with your calls to action
In addition to offering special deals and offers, you also need to choose the call to action phrases you will use in your messages carefully. The interest and attention-grabbing nature of your call to action phrases will directly affect the conversion of your SMS. For this reason, you should be careful to use striking call to action phrases.