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A traditional Romanian products), it can develop online courses through which its customers can accumulate knowledge in that niche . how to cook traditional recipes) So, external capitalization may also involve providing information from internal data analysis to external partners (for example, an online store may provide to manufacturers listed on its website analyzes of customer purchasing behavior). Important steps in the data valorization process.

Regardless of the internal or external exploitation of data, any company must take a series of steps in preparation for this process: Compliance with GDPR rules for data collection with customer consent Implementation of a CDP (Consumer Data Job Function Email List Platform) in which data is centralized, verified, curated Ensuring access to data under security conditions Evaluation of the technology implemented in the company , so that it can respond to the purpose of capitalizing.



Data What does a complete data mining process look like? An example is Retail Media . The opportunity with which Retail Media enters the E-commerce market to capitalize on data is immense, because it generates additional sources of income, which you can calculate from a forecast before any communication effort. But first let's go through a definition that the IAB provides, like this: "Retail Media is a digital communication channel, in which brands promote their products or services.