The product description should primarily be informative.

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The interaction of both requirements for excellent product descriptions brings several advantages for your online marketing . When writing a product description, there are several important factors you need to consider: SEO product description graphics Relevance : Therefore, you must not leave out any relevant information. Added value : Ideally, your descriptions not only provide information, but also offer added value by providing further tips for your customers.


Depending on who you're addressing, it can't hurt if the text offers some entertainment value , for example by using humor. Emotions : Arouse emotions when promoting your product. Be creative and tell a story that highlights your offer. In marketing this is called Phone Number storytelling . But be careful: How emotional a text should be depends largely on the product. Trust : Your potential buyers should be aware of your reliability and seriousness. Therefore, build social proof . If your visitors see through customer reviews or star ratings that other customers are already impressed by your products, they will be more likely to trust you. Why are optimized product descriptions worthwhile? A big benefit of good product descriptions is that they lead to more traffic





Thanks to a detailed product description that contains all the important terms, a page is classified as more relevant. This means it can rise in the rankings and be found more easily by interested parties with relevant search queries. In addition, you increase the conversation rate with a description in which you mention important purchasing arguments . Prospective customers are more likely to decide to buy a product if they have been able to find out more about it in detail in your online shop. A product description that keeps its promises will also reduce the return rate .