Disadvantages of marketplaces High competition

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This leads to the need to put in more effort to get ahead of competitors: reduce the price, spend more money on advertising, etc. It’s easy to get lost among countless and similar brands, so to develop your brand it is better to use your resource and additional promotion tools. Buyer terrorism and dishonest work of warehouse employees We are talking about cases when counterfeits are placed instead of original items, other goods or buyers return items used in everyday life, etc. As a result, the negativity results in negative reviews on marketplaces and affects the rating. No direct communication with the buyer There is no way to communicate directly with the buyer. Therefore, many sellers write their contacts in descriptions or comments to solve certain problems, since the marketplace is a platform that remains aloof from the problems of buyers.

In any case, the brand will have to solve them. Email List Technical problems Sellers often complain about technical glitches in the system - problems periodically arise: with logging into their personal account, loading product cards, managing advertising rates. The support service does not always respond promptly; often it is not possible to solve the problem the first time, and you have to figure it out yourself. In addition, marketplaces periodically change and update interfaces, which causes some inconvenience for sellers. We've covered other problems you may encounter in this article. Who is suitable for placement on the marketplace?

   


Manufacturers, since they can provide the lowest price, which means that selling goods through the marketplace will be more profitable for them; The advantage of manufacturers is not only in price, they have high expertise and experience and can professionally support the sale: give competent answers, correctly draw up cards. Our experience suggests that even complex products find their buyers, but it is necessary to choose the right platform. One of our latest studies suggests that manufacturers are actively exploring marketplaces. You can download the study here. Manufacturers on marketplaces Sellers of simple and understandable goods, the purchase of which does not require specialist advice, but the market is quickly becoming saturated and competition is growing.