The client comes for TOP 1 and the positioner either delivers results

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Or does not deliver them. And since delivery is becoming more and more difficult, customers are being forced to use high-flown names with something that only pretends to be good work. No offense, but what knowledge about UX can an SEO agency have? Does it have hardware and software for eye tracking, does it have the financial resources for A/B tests in several million samples? It's fine. Content marketing is also a task for interactive people, not necessarily for us. I read further that Google knows what websites are worth promoting.

Does not know. It is the boring, technical SEOs that the mainstream media spews about who arrange these results. The client has a budget, he can afford TOP, if he gets sales from it, he also has a nice, useful Phone Number List website. The circle closes. I think that half of the least sexy SEO specialists who don't touch CM, UX, branding, and whose work is limited to setting up a technical background, harvesting GSA lists and everything that is so reluctantly used in social media - deliver better results .



Incomparably better. After all, at the end of the day, what counts is the $ on your and your client's account, and whether the TOP 1 is linked to PLN 3,000 net from Murator or 100 spams on regional sites is irrelevant in this context. And content marketers and UX specialists who accepted an SEO job realize only after some time that despite spending 10 blocks on the inbound marketing strategy , TOP 1 is still filled by some inferior SEO agency. Don't ask why.