What type of comments does that influencer

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The evolution over time of that number of followers - Through SocialBlade (and other tools) you can check if they have an organic growth or if they resorted to dubious tactics to increase their account. Where do those followers come from - If you want to target mainly women from Romania, but the respective influencer has more than 50% of the audience in other countries, or a predominantly male audience, it means that it is not suitable for your campaign. Engagement rate - What is the ratio between the number of followers and likes / comments on posts? If an influencer has 50k followers on Instagram, but a maximum of 50 likes on posts, it's clear that something is wrong.

Type of engagement – ​​have, are they just fake comments posted by bots or real comments from his community? Remember: many times these comments appear anyway on real accounts that use hashtags, so it's not bad if you see a few here and there. It is Phone Number Data important not to notice e.g. 25 comments on a picture, all of which must be posted by bots. Frequency of posts - If he posts extremely rarely, or has only 20 pictures uploaded, but has a very large number of likes on his posts, something is wrong. Usually they are either really super stars and do not need to post too often to be popular (but this applies at most to macro-influencers, who are known through the lens of their main job – actors, artists, models), or - they bought that engagement.



Because yes, besides the well-known practice of buying followers, there is also the possibility of buying likes and comments, in order not to be exposed. There are more and more discussions about the veracity of the influence of these bloggers / Instagrammers / etc., considering the fact that various tricks were discovered that they used to inflate their account numbers (follow-unfollow tactics, buying followers or engagement etc.). But this should not be a reason to give up the component of including influencers in your marketing campaigns. As long as you are careful in choosing the right influencers to promote your brand, you check the authenticity of their fans and you are guided by several criteria in your selection (not only the number of followers, but also the way of interaction with the community, the quality of the posted content, etc.) , you will be able to use influencer marketing successfully, without risking throwing your money down the window.