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By understanding your position relative to your competitors, you will be able to differentiate yourself appropriately. Measure regularly NPS is also a constantly changing metric, so it is important to measure it regularly rather than measuring it once and being satisfied. Not only your own NPS but also your competitors' NPS is changing, so be sure to measure and analyze it regularly. By observing the trends over time, you can judge whether your company's marketing methods are correct. Identify customers to measure With a wide variety of customers, in order to understand loyalty, it is important to identify the customers you want to measure. When measuring customers as a whole, it is necessary to take into account gender, age, etc., and when targeting the best customer group, it is also necessary to check service history and rank.
Don't worry about the score NPS scores vary cell phone numbers list by industry and respondent, so don't get too excited about your score. When given a rating from 0 to 10, Japanese people often give a rating of 5 or 6 even if they are not dissatisfied, so NPS often becomes negative. Therefore, while NPS scores are important, it is also important not to place too much emphasis on them. Understand that some people may not respond Among your customers, there are those who respond to surveys and those who do not, so it is important not to assume that the opinions of those who respond are the opinions of everyone. If the number of responses to NPS is extremely small, it will not be possible to accurately understand and analyze the current situation.
Therefore, when implementing NPS , be sure to collect the number of responses appropriate to the size of your company.What is KGI? 2022.11.5 Branding Works Co., Ltd. Editorial Department # Glossary I don't know which company to consult regarding SEO measures. I want to understand the industry situation first. I would like a concrete estimate. Please feel free to contact us. Please contact us for a free consultation or inquiry . Our members with over 10 years of experience in the web industry will be happy to assist you. Table of contents of this article What is KGI? Difference between KGI and KPI Difference between KGI and KSF What is important for KGI to be successful? Specific Measurable Achievable Result-oriented Time-bound From SEO measures and content marketing to web production and web marketing.
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