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In the highly digital world we live in, everything you do online is a public communication. Whenever you receive a negative review online, even on a site you don't understand, it's a public relations issue. 91% of people read reviews online before purchasing. If they encounter a lot of negative reviews, you may not close the sale. There are two ways to fix this, neither of which require trying to delete the comment. Both involve proactive public communication.
The first way is to incentivize your customers to leave more reviews. Negative reviews B2B Email List may not seem all that impressive when they are accompanied by so many positive reviews. It’s always good to increase the number of reviews you get, but there’s another way. A way that is arguably better for your business. Receiving negative reviews on a platform where you can communicate with your customers is a perfect PR opportunity. Answer the customer.
Apologize for the inconvenience, promise to fix the problem in the future, or offer a gift to express your apology. Customer Review Example Image Source This will show anyone doing product research that you care about your customers. Additionally, this is an opportunity to convert at-risk customers into loyal customers. 4. Use social proof in your ads People trust reviews like they would their friends. If you receive a fair number of positive reviews, you can use them for advertising. You may have seen this done on many websites.
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