Running on a tight budget or want to

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Test the waters, you can set up ad scheduling. This feature allows you to tell Facebook to only run your ads when it is relevant to your business or product/service. This could be during your opening hours or audience e.g. showing your homemade tacos at lunchtime. Luckily, Facebook allows you to tweak precisely how much you want to spend. After you get this figure, you can compare it to your ad expectations. And remember, this isn't something that you have to commit to forever. Budgeting is flexible, so you can adjust and redirect as you see fit, depending on


the kind of metrics you get back.  Create & Format Your Advertising Here’s where the all-important creative and human touch comes in. Now that you’ve more or less figured out your budget and ad placements, it’s time to make sure B2B Email List you’ve got the content to deliver. Facebook offers a variety of formats, including single image ads, carousel ads, video ads, and even 'collections' for a comprehensive mobile experience. The format that you choose is going to depend largely on what your goals are. There's no denying the popularity of videos on Facebook but don't discount





the cost-effectiveness and reach of a single, impactful image when paired with some good copy. Here's a great example from Slack's 'Make Work Better' campaign. Slack Facebook ad Slack Facebook ad Don't forget the little details at this point either. Remember to include a Call-To-Action button so that you can get responses that you can measure. Include the URLs that may lead curious customers to more in-depth information about your product or service. It's these last little pieces of the puzzle that can make the difference between a customer clicking on your ad and converting to a sale or someone passing by because you didn't give them the opportunity to learn more.  Use Your Metrics Finally,