The setting of levies is also problematic

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Foreign platforms such as Netflix do not contribute to the system. , television and cinemas pay higher percentages than streaming services, which are growing faster.According to the amended law, streaming services would have to invest a small percentage of sales from the Czech market back into the production of local content. In the case of these direct investments, however, they would have full freedom in choosing the projects they will support. The Ministry proposes that television, cinemas and streaming services contribute equally to the fund - 2% of sales each time.However, the opposition of a part of the market will probably rise against the law.



Neither TV stations nor streamers like the proposed levies. The proposed 2% is less than Indonesia WhatsApp Number Data in France (5%), Germany (2.5%) or Denmark (6%).Czechs want Czech themesLast year's turnover of the Czech audiovisual industry reached a record 15.4 billion crowns, according to data from the Association of Audiovisual Producers. This surpassed the highest turnover from 2021, which was almost 12 billion crowns. Growth is evident in all directions – in advertising, foreign production and Czech art.Projects with Czech actors and domestic themes have an unshakable position among Czech viewers. "There has been a significant change in viewing habits and a strengthening of digital distribution.







Even so, the unprecedented share of Czech content in movie theater attendance and TV and digital platform viewership continues," notes the association. "On all platforms, domestic and foreign, domestic films and series are celebrating success. They are among the most watched on VOD platforms, appearing regularly in the TOP 10 charts of Netflix and Voya," adds the annual overview.BRAND24Like in previous years, comedies, romantic films and fairy tales scored points in cinemas.