SEO on LinkedIn How authoritative

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Thanks to this platform, millions of professionals have the opportunity to create valuable relationships and generate new business opportunities . Your authority on LinkedIn will be your business card LinkedIn is one of the best tools for Personal Branding. Don't know what it is? Read our article Personal Branding: the art of promoting your personal brand . Many associate LinkedIn with a simple Online Curriculum Vitae. On the contrary, LinkedIn is much much more. It is a great platform for: Strategically manage your personal and professional image Create valuable relationships and nurture your network Stand out and distinguish yourself from the competition Share valuable content In this sense, the LinkedIn profile will become your business card capable of replacing the cold paper card, which is why it is necessary to invest time and effort to create one that is authoritative and well-optimized.


SEO on LinkedIn How authoritative is your LinkedIn profile? Did you  know that LinkedIn gives your profile a quality score? This value is defined by the Social Selling Index , an effectiveness index based on 4 parameters: development of a professional profile : takes into ws database account the completeness of the profile and the consistency of publication; creating a network of “right people” : takes into account the development of a network of useful contacts in line with your business; sharing interesting content : takes into account the publication of relevant content and interaction with that of others; creating valuable relationships : takes into account the development of relationships, not just connections.


LinkedIn assigns each parameter a partial score from 0 to 25. The sum of these partial scores defines your Social Selling Index, an overall value that ranges from 0 to 100. The SSI is an extremely useful value for taking a snapshot of the effectiveness of your profile , thus highlighting areas of weakness and defining an improvement strategy. Improving your Social Selling Index is possible, with commitment and consistency in all 4 areas. Being oriented towards improving just one parameter, in fact, will not make your profile effective. We will soon see how to improve each individual parameter of the SSI thanks to optimization strategies.